As we look ahead to 2011, we want to leverage social media to build the Vision Expo community and brand awareness year-round. There are great things happening across all of our events, and we want to know:
- What’s working for you?
- What have you learned?
- What are you thinking about doing?
- What are you dying to try?
- What are your customers saying?
- Are you part of the conversation?
We don’t have the answers. We don’t even know most of the questions or how to connect dots that keep evolving. However, we do know that your input will help us improve upon what we’ve started and inspire us to try more.
Use this page as a quick- reference help guide and to Join our “conversation” as we dig deeper into the powerful and ever-changing landscape known as “Social Media”.
Follow Vision Expo
Become a fan (or follower) of Vision Expo on:
Fans get special offers, enter contests, post questions and share information. Vision Expo shares information about the ophthalmic community at large, not just about the show. Thousands of eyecare professionals follow Vision Expo…you should too.
Help Guides
Download the PDF version of “How To” guides for:
Facebook
Twitter
Conference Courses
Thursday, October 07, 2010
The Computerized Dispensary
22-704-V
9:45AM - 11:45AM
Now more than ever, Computers, The Internet and your Optical Dispensary are becoming more and more integrated. This course will introduce you to todays computerized dispensary, from tips on pickng and choosing Point of Service Software, to Inventory Control to online ordering, Video Imaging and even marketing your practice using Social Media like Facebook and Twitter. The optical world is fast becoming more and more computerized. Don't be left behind.
Speaker:
Sam Morgenstern
Optical Manager, The Optical Shoppe
Visionomics
Tried And True vs. New Marketing Techniques 22-205-S 9:45AM - 11:45AM
This course will cover new marketing techniques from a young doctors viewpoint in contrast to marketing techniques used by offices that have proved to be successful in the past. The young doctor will discuss how she uses social media to market her new practice and provide a guide for the attendee to set this up in their practice. The old doctor will explain marketing plans and techniques that have been used by practices in the past and provide a guide for the attendee to incorporate them into their marketing plan.
Speakers:
Peter Shaw-McMinn, OD
OD, Sun City Vision Center
Vanessa Shaw-McMinn, OD
Friday, October 08, 2010
E-Marketing
34-706-V
5:00PM - 6:00PM
Many people think Facebook is a social media "toy". You might think of social media sites as simply a place to contact and keep up with friends. However, social media sites (i.e. Facebook, MySpace) are fast becoming a very necessary tool for businesses/practices. Businesses, large and small, are using social media to attract new customers and keep existing ones up to date. However, there are pro's and con's to having your practice on a social media site and many do's and do not do's if you do decide to join the social media business craze. This session will discuss; why you should/should not sign up, what sites to join, how to do it and how to maximize the opportunity.
Speaker:
Bob Main, ABOM/FNAO
President, Professional Optical concepts
Meet the Social Networking Team
Monday through Friday (with some weekends), we’re committed to bringing our followers the latest industry news, what’s new at Vision Expo, and the occasional fun fact. Read below to learn more about us, and be sure take note of our email addresses to send us any questions, comments, or just to say “hi”.
Angela Pendergrass
Director of Trade Shows
Angela is responsible for implementing the strategic goals and objectives for International Vision Expo and develops marketing and promotions to increase attendance and build value for exhibitor and attendees. She holds a bachelor’s degree in marketing from Drexel University. Angela wasn’t even on Facebook two years ago, now she thinks social networking runs her life.
apendergrass@thevisioncouncil.org
Danielle Fralen
Show Program Coordinator
Danielle is responsible for coordinating the development and implementation of attendee and exhibitor programs, marketing and promotions at the family of Vision Expo shows. She holds a bachelor’s degree in Communication from La Salle University. Danielle has built every single social networking site for Vision Expo and continues to find cool apps and programs to make it fun.
dfralen@thevisioncouncil.org